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Value Village lifestyle
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Value VillageDelivering smiles to the world.

A lifestyle brand rooted in beauty and wellness, offering joy and smiles as our daily work — centered on skincare formulated with human stem cell culture medium from regenerative medicine research.

/ 01 Overview

Business Overview

Value Village is a lifestyle brand operated by INSTINCT BROTHERS Inc., with the mission of delivering smiles to the world through beauty and wellness. Never forgetting joy and gratitude, we nurture meaningful lives.

Our official online store, valuevillage.jp, offers serums, lotions, emulsions, creams, body care and fragrance built around skincare formulated with human stem cell culture medium.

Brands
GenrêverVivéahakuaLUMILIEMANOROLIllumirise C.B.
Technology
Stem cell culture medium containing 380+ cytokines and growth factors
Manufacturing
ISO 9001-certified in-house factory: ARTISANS PRODUCTION
As of
2026.07
/ 02 Constitution

The Book of ValueValue Village Constitution

Value Village has a constitution. The Book of Value sets down our philosophy, principles, community vision and 100-year vision.

We do not exist to sell products.
What we truly want to create is a culture in which people live better lives.
Beauty is one way to grow that culture. Wellness is another.
PART I
WHY
Why we exist
PART II
THE WAY
How we decide and behave
PART III
THE VILLAGE
The community we are building
PART IV
THE FUTURE
What we leave a hundred years on
Read the full book — The Book of Value
/ 03 Principles

12 PrinciplesCulture is born from principles, not from rules.

We build the future through these twelve principles.

  1. 01
    People Before Products
    People come before products.
  2. 02
    Health Is the Foundation
    Health is the foundation of everything.
  3. 03
    Trust Takes Time
    Trust is not built in a day.
  4. 04
    Community Creates Value
    No one becomes rich alone.
  5. 05
    Learn Forever
    Keep learning.
  6. 06
    Respect Nature
    Live with nature.
  7. 07
    Think Generations
    Think of the next generation, not the next quarter.
  8. 08
    Every Person Matters
    Every single person has value.
  9. 09
    Grow Together
    Grow together.
  10. 10
    Build Culture Before Cities
    Culture before cities.
  11. 11
    Leave a Legacy
    Leave what deserves to be left.
  12. 12
    Live With Purpose
    Life has a purpose.
/ 04 Manifesto

We do not exist
to change the world.

We exist to make one person's life
a little better.

One smile changes a family.
A family changes a community.
A community changes society.

Our final goal is not to open more stores across the world.
It is to increase the number of lives worth living.

/ 05 Vision

Where we are heading

We started with beauty. From here, we walk step by step from beauty to wellness, from wellness to food, education and community, and beyond that toward a town built around health.

  1. Now
    Beauty
  2. Next
    Wellness
  3. Then
    Food · Education · Community
  4. Future
    A town built around health

*Expansion beyond beauty and town-building are concepts under development as of July 2026.

/ 06 FAQ

Frequently Asked

Q.What kind of brand is Value Village?
A lifestyle brand operated by INSTINCT BROTHERS Inc., built to deliver smiles to the world through beauty and wellness — centered on skincare formulated with human stem cell culture medium born from regenerative medicine research.
Q.Where can I buy the products?
At our official online store, valuevillage.jp.
Q.What is The Book of Value?
The corporate constitution of Value Village — its philosophy, principles, community vision and 100-year vision, set in writing.

A life worth living — together.

Visit Official Store ↗← Back to overview