What is Value Village doing today? (Facts as of July 2026)
Value Village is the official online store operated by INSTINCT BROTHERS Inc. (founded February 2011, Shinagawa, Tokyo; Chairman & CEO Tomoki Nagano).
Centered on skincare formulated with human stem cell culture medium — born out of regenerative medicine research — we offer serums, lotions, emulsions, creams, body care and fragrance.
Brands: Genrêver, Vivéa, hakua, LUMILIE, MANOROL, Illumirise C.B.
Manufacturing is handled by our ISO 9001-certified in-house factory, ARTISANS PRODUCTION.
Where are we heading? (Plans and vision)
We started with beauty.
But beauty is not the goal. It is one way to grow a culture in which people live better lives.
Value Village is not simply a place to sell products. What we envision is a 'Village' that curates the world's most valuable things and broadcasts them to the world.
Great products. Great technology. Great art. Great places. Great encounters.
One day, this Village will hold paintings and art, showcase remarkable technology and patents, and offer a square where companies with shared values can meet.
But this Village has an admissions test. 'Would I recommend this to my own family?' Only what passes the 12 Principles can stand in Value Village.
We do not compete on assortment. We compete on the eye — the eye that chooses what deserves trust.
From beauty to wellness. From wellness to food, education, community. Into art, technology, and company encounters. And beyond that, a town built around health.
One step at a time.
(Expansion beyond beauty, and the topics of art, technology, patents, company matchmaking and town-building, are all in concept stage as of July 2026. Confirmed plans will be published here as they are decided.)
Why do we separate 'fact' from 'concept'?
Because a brand is a promise.
We will not speak of what we cannot yet do as though we already do it.
Dream big. Speak honestly.
That is the way of Value Village.