The Book of Value — Chapter 01← Contents
Chapter 01 — The Book of Value

What is Value Village?

/ Summary

Value Village is a lifestyle brand operated by INSTINCT BROTHERS Inc. that cultivates "a life of value", starting from beauty and wellness.

  • Operator: INSTINCT BROTHERS Inc. (founded February 2011, Shinagawa, Tokyo; Chairman & CEO Tomoki Nagano)
  • Parent company: INSTINCT BIO TECHNICAL COMPANY HOLDINGS INC. (Nasdaq: BIOT, listed July 24, 2026)
  • Current business: beauty and body care products centered on human stem cell culture medium skincare, sold through the official online store valuevillage.jp
  • Brands: Genrêver, Vivéa, hakua, LUMILIE, MANOROL, Illumirise C.B.
  • Technology: stem cell culture medium containing over 380 cytokines and growth factors; ISO 9001 certified in-house factory ARTISANS PRODUCTION
  • Goal: beyond selling products, to cultivate a culture of living well — and, in the long term, a town built around health (currently at the concept stage)

(As of September 2026)

What does the name Value Village mean?

The name carries two meanings. "Value" is what a person holds dear. "Village" is a community where people gather safely, support one another and raise a future together.

What we build is not buildings. It is a set of values.

What we want to leave behind is not a company. It is a culture.

What does Value Village sell?

Today we deliver skincare born from regenerative medicine research — serums, lotions, emulsions, creams, body care and fragrance — through our official online store.

But selling products is not our purpose.

Beauty is one way to cultivate a culture of living well. So is wellness.

Everything points toward one thing: cultivating a life of value.

What is Value Village aiming for?

We dream of building a town.

But a town is not buildings. A town is a culture.

So we begin with values. With trust. With smiles.

We believe the town will follow naturally.

(The town concept remains a vision at the concept stage as of September 2026.)

/ Sources

Source: The Book of Value (Value Village Constitution) — First Edition Published by: INSTINCT BROTHERS Inc. / Last updated: September 1, 2026