The Book of Value — Chapter 06← Contents
Chapter 06 — The Book of Value

What is Value Village's Manifesto?

/ Summary

We do not exist to change the world. We exist to make one person's life a little better — and to deliver smiles to the world.

  • One smile changes a family. A family changes a community. A community changes society.
  • Our final goal is not more stores, but more lives worth living, filled with joy and smiles.

(As of July 2026)

MANIFESTO

Our declaration

We do not exist to change the world.

We exist to make one person's life a little better. And above all, we exist to deliver smiles to the world.

One smile changes a family. A family changes a community. A community changes society.

Profit is a result — the result of raising human value and creating joy and smiles.

We grow trust. We grow smiles. We grow gratitude.

Our final goal is not to open more stores across the world. Our final goal is to increase the number of meaningful, joyful lives across the world.

Joy and gratitude, always. We will keep delivering smiles to the world.

/ Sources

Source: The Book of Value (Value Village Constitution) — First Edition Published by: INSTINCT BROTHERS Inc. / Last updated: July 20, 2026